01
Agree the profile
From Lead EngineSet the industries, service areas, company profiles, buyer roles, exclusions, and qualification filters that define a true fit.
B2B lead generation
A steady pipeline of qualified B2B leads — not a bulk list or a black box.
We find your best-fit buyers and hand you a cited, scored pipeline — or run the outreach and book qualified calls straight onto your calendar. You choose how much we handle, and you approve every message before it sends.
For contractors, service businesses, agencies & software teams selling high-value work.
Free 15-minute call · 60-second intake · you keep the lead audit either way
Service promise
Clarity your sales team can act on.
01
Source
Best-fit accounts + buyers, with a real reason to care
02
Outreach
Personalized messages — you approve before they send
03
Follow-up
Tracked multi-touch cadence; replies triaged by interest
04
Book
Qualified calls booked straight onto your calendar
Qualified B2B leads
The wrong accounts are more expensive than they look.
Most teams do not lose pipeline because they lack effort. They lose it because their research is too broad, their data is aging, and their sales team is working accounts that were never a strong fit.
B2B Lead Growth narrows the market, verifies the path to the right buyers, and turns scattered research into a pipeline your team can measure, prioritize, and improve over time.
01
Sharper ICP focus
02
Cited public sources
03
Priority scoring
04
CRM-ready pipeline
Who it’s for
Built for B2B teams with a clear offer and real deals to win.
The system works best when the fit is right. Here’s who we do our best work for — and who we’re honestly not the right choice for.
A strong fit
- Local and regional service businesses — HVAC, contractors, and home services — that sell high-value jobs and want a steady flow of qualified conversations
- B2B service providers, agencies, and consultants who sell high-value engagements and want a steady outbound pipeline
- SaaS and software companies with a defined deal size and sales motion
- IT, cybersecurity, and managed-service firms with recurring or high-value contracts to sell
- Professional services — finance, legal, accounting, HR, and marketing
- Specialized or niche companies with a clear ideal customer and someone to work the pipeline
Not the right fit
- Consumer-product or e-commerce brands that need mass-market advertising rather than one-to-one outreach
- Teams that want thousands of unverified emails to blast overnight
- Anyone expecting guaranteed sales, guaranteed jobs, or a fixed number of appointments
- Businesses with no clear offer, or no one available to take the calls and close
- Anyone who needs published client case studies before they'll start — this is an early, founder-led service, and there are none yet
The work is done remotely for businesses across the US. Campaigns are currently focused on New Jersey, starting with residential HVAC contractors — so that’s where the sharpest local market knowledge sits today.
How it works
Proof starts with the way the work is done.
No vague lists. No borrowed credibility. Just visible criteria, traceable sourcing, verification notes, scoring logic, and CRM-ready delivery your team can inspect.
02
Research and cite
From Lead EngineFind companies that match the criteria from free public sources, each with its source citation and a specific, checkable reason to reach out.
03
Score and organise
From Lead EngineRank by fit and deliver annotated, prioritised records with the fields your team needs to filter, assign, and follow up — plus the outreach scripts.
04
Write and verify
From Outreach EngineDraft outreach per prospect, checked before it can send — cited, on-profile, compliant, not over-promising — and put in front of you to approve.
05
Send and follow up
From Outreach EngineRun the multi-touch cadence from your own sending account, within daily caps, with opt-outs suppressed immediately and permanently.
06
Qualify and book
From Appointment EngineClassify every reply, qualify interest against your criteria, and put the call on your calendar — then use what came back to sharpen the next batch.
Services and deliverables
A done-for-you outbound system, not a contact export.
Each campaign is built around your ICP, qualification criteria, and sales priorities — from sourcing the right buyers to running the outreach and booking the calls. How much you hand to us is the tier you choose; the standards stay the same.
Service 01
ICP & Targeting
Turn broad market assumptions into a precise, agreed definition of a true-fit buyer.
Deliverables
ICP worksheet, target criteria, exclusion list, qualification rules
Service 02
Sourcing & Citation
Find the accounts and decision-makers that match the profile, using free public sources only — never a bought broker list.
Deliverables
Company + buyer records, role/title, contact path, public source citation, data-confidence note
Service 03
Lead Scoring & Prioritization
Rank prospects by fit, signal, and account quality so effort lands on the strongest opportunities first.
Deliverables
Lead score, reason for fit, priority tier (A/B/C), suggested angle
Service 04
Personalized Outreach
Done-for-you messaging written per prospect — not templated mail-merge — tied to a real reason to reach out.
Deliverables
Per-prospect first touch + sequence, angle bank, every message client-approved before send
Service 05
Follow-up & Reply Triage
Multi-touch follow-up that keeps the conversation alive, with replies flagged by interest.
Deliverables
Tracked cadence, reply classification, hand-off notes, opt-out handling
Service 06
Qualification & Booking
Qualify interested replies against your criteria and book the call straight onto your calendar.
Deliverables
Qualification check, booked call + confirmations/reminders, CRM-ready status
Lead qualification standards
Trust comes from standards buyers can see.
A lead is only useful when your team understands why it belongs in the pipeline. These standards make quality visible before outreach begins.
01
Account Fit
The company matches the agreed industry, geography, size, service need, and exclusion criteria.
02
Buyer Relevance
The contact connects to a decision-making, budget-influencing, growth, operations, or department-specific role.
03
Data Usability
Each record includes enough context to contact, filter, prioritize, and track the prospect.
04
Reason for Fit
High-priority leads include a concise explanation for why they belong in the campaign.
05
Source Citation
Every prospect carries the public source it came from. No citation, no outreach — that is a hard rule, not a preference.
06
Enforced Compliance Controls
Opt-outs are suppressed immediately and permanently, duplicates and conflicts are blocked, and daily sending caps are enforced automatically on every send. You remain responsible for the email, privacy, and platform rules that apply in your market, and we'll confirm them with you before outreach begins.
Lead scoring model
Every prospect gets a fit score, and the score sets the band
Each record is scored against the criteria you agreed, and the score decides which band it lands in — so “high priority” means a number you can check, not a label someone assigned by feel.
Band A
High fit — top scores
Strong profile match, a relevant buyer path, and a clear, cited reason to reach out. Work these first.
Band B
Good fit — mid scores
Matches most of the criteria but needs more context, a confirmed buyer, or a timing signal.
Band C
Possible fit — low scores
Some relevance, but a weaker signal, incomplete data, or a less obvious buyer.
Why B2B Lead Growth
A pipeline you control, with quality you can see.
A lot of “lead gen” means bulk lists, templated blasts sent in your name, and numbers you can’t verify. This is built the opposite way: you stay in control, you see the quality, and the reporting stays honest.
01
You approve every message
Outreach is written per prospect and goes out only after you sign off — not templated mail-merge running on autopilot in your name.
02
Everything we build is yours
Your list, your sending account, your CRM. Outreach goes out from your own domain with your sign-off, and the lists, scripts, and trackers stay yours to keep — nothing is locked inside a tool you lose access to when the engagement ends.
03
No citation, no outreach
Every prospect is sourced from free public data and carries the source it came from, plus a fit reason and a data-confidence note. That is a hard rule in the system, not a best effort — a record without a citation cannot be contacted. No bought broker lists, no invented companies, no borrowed logos, no fabricated case studies.
04
One clear line of ownership
We own targeting, research, the writing, and — on the outreach tiers — the sending and follow-up, and we report it honestly. You approve the messaging, take the calls, and close. No confusion about who's responsible for what.
How the work actually gets done
An AI-run system, with a person accountable for it.
We’d rather tell you this up front than let you find out later: the research, scoring, writing, follow-up, and reply handling are run by an AI system, not by a room of junior staff. That’s precisely why every prospect arrives with a public source citation and a specific reason to reach out — consistently, on every record, not just when someone has time.
It is not left unattended. Every draft is independently checked before it can be sent — cited, on-profile, compliant, not over-promising — against hard automated gates for citations, opt-out suppression, duplicates, and daily sending caps, and any lane that starts behaving oddly can be stopped outright. Nothing reaches a prospect until you have approved the message.
And a person stands behind it: one founder, who takes your call, answers for the numbers, and is who you talk to when something needs to change.
Who does what
No confusion about the split
We run
Research & targeting
Sourcing accounts that fit the agreed profile, from free public sources, each with its citation.
Messaging & angles
Per-prospect outreach and follow-up written against a real, cited reason to reach out.
Verification before send
An independent check on every draft, plus hard gates for citations, opt-outs, duplicates, and daily caps.
Replies & reporting
Replies classified and answered, and honest numbers on what was done and what came back.
You keep
Approve the messaging
Nothing goes out in your name until you've signed off on it.
Take the calls
The conversation with an interested buyer is yours to run.
Close, and tell us what happened
You own the offer and the close, and confirm the real outcomes so the reporting stays true.
Pricing
The smartest investment is the tier your team can actually use.
Each tier de-risks the next: Lead Engine proves the list, Outreach Engine proves the messaging, and Appointment Engine runs the whole system through to booked calls on your calendar.
Flat monthly feeNo setup feeMonth-to-month, cancel anytimeEverything we build is yours to keep
Lead Engine
$750/mo
Qualified, ready-to-contact lead list
Best for
Teams that want a researched, cited, scored prospect list and the scripts to work it — and will run the outreach themselves.
Includes
Defined ICP with bad-fit exclusions; sourced, enriched, scored, deduped lead list with citations; 2–3 outreach script angles plus a follow-up skeleton; CRM-ready delivery and handoff
Excludes/guardrails
You own all sending, follow-up, qualifying, and booking; no outreach run for you at this tier
Recommended
Outreach Engine
$1,500/mo
We run the outreach — you respond to interest
Best for
Companies that want consistent, personalized outbound running every week without hiring for it.
Includes
Everything in Lead Engine; personalized outreach drafted per prospect (not templated mail-merge); multi-touch follow-up cadence, tracked; reply triage that flags who's interested; monthly report (contacted → replies → positive)
Excludes/guardrails
You own the sending account and the sales call; no guaranteed reply volume or closed deals
Appointment Engine
$2,500/mo
You show up to booked, qualified calls
Best for
Teams that want the full system — prospecting through booked appointments — handled end to end.
Includes
Everything in Outreach Engine; full reply qualification against your criteria; appointment booking on your calendar with confirmations and reminders; full CRM and pipeline tracking; weekly report plus a weekly optimization experiment
Excludes/guardrails
You own the live call and the close; no guaranteed revenue or fixed number of appointments
A lower-risk way to build pipeline before you commit to hiring: every tier costs less than a full-time SDR — no salary, tooling, ramp time, or long-term headcount — so you can find out whether outbound works for your market first.
Disclaimer: We guarantee the system and the work, and we report the results honestly — we do not guarantee revenue, jobs, customers, or a set number of appointments. Sales outcomes depend on your offer, your market, your follow-up, and your closing.
Reporting and evaluation
Measure what matters before you scale.
A 90-day review window turns lead generation from a list purchase into a learning system.
Track lead quality, pipeline movement, and response signals, then decide whether the system is worth scaling — on your own numbers, against your own deal size. We don’t model your return for you, because we have no way to know it.
Days 1–30
Clarify and validate
Clarify the ICP, validate data quality, and watch early response signals.
Days 31–60
Refine targeting
Use lead-quality feedback to tighten segments, scoring, and priority rules.
Days 61–90
Evaluate scale
Evaluate quality, pipeline movement, conversion signals, and whether to scale.
Client expectations
B2B Lead Growth owns targeting, research quality, the writing, the sending and follow-up on the outreach tiers, and honest reporting. You approve the messaging, own the offer, take the calls, close, and confirm what actually happened. That clarity keeps the partnership honest.
Reporting dashboard
Leads delivered, with fit scoresPriority-band distributionProspects contacted (outreach tiers)Replies, and how many were positiveCalls booked (Appointment Engine)Lead-quality feedback notes
Proof you can inspect
See the quality standard before you invest.
We have no client case studies to show you yet, and we won’t borrow anyone else’s. What we can show you is the standard: the exact fields, scoring context, and citations that ship with every record. Judge that, then judge the first real list — one month, no contract, cancel if it isn’t good.
Illustrative sample
Prospect record
Company
Anonymized business record
Contact
Relevant buyer role or influence point mapped
Website
Checked and cited
Industry / location
Company field prepared for filtering
Contact path
Email, phone, or LinkedIn/profile when available
Source/confidence
Verification status or data confidence noted
Priority tier
Tier A / Tier B / Tier C (illustrative)
Fit reason
Short explanation for why the lead belongs in the campaign
Outreach angle
Suggested angle tied to segment context
FAQ
Clear answers before you commit.
What is B2B lead generation?+
B2B lead generation identifies potential business buyers, qualifies fit, and prepares sales opportunities your team can review, prioritize, and follow up with.
What makes a lead qualified?+
A qualified lead matches the agreed ICP, connects to a relevant buyer role or influence point, includes usable contact data with a confidence note, and has a clear, cited reason for outreach.
Do you guarantee meetings/sales?+
No. Sales depend on your offer, follow-up, timing, market fit, and closing, so we don't promise meetings, revenue, or a set number of results. What we commit to is running the system, doing the research and outreach work, and reporting the results honestly. The Appointment Engine tier includes booking qualified calls on your calendar, but no tier promises revenue or a fixed number of appointments.
How many leads or messages do I get each month?+
We set the volume with you on the strategy call, because the honest answer depends on how many companies actually match your criteria and what your sending setup can safely support. We deliberately don't advertise a headline number: hitting a quota is what pushes an agency to loosen the targeting or exceed safe sending limits, which is exactly the failure mode this service is built to avoid. You'll know the agreed volume before any work starts, and the monthly report shows what was actually delivered against it.
How are leads delivered?+
Leads are delivered as a spreadsheet, CRM-ready file, or agreed system with fields, tags, notes, status tracking, priority bands, a fit reason, and the public source citation for every record.
Who is this service best for?+
The service is built for local and regional service businesses such as HVAC, contractors, and home services that sell high-value jobs; B2B service providers, agencies, and consultants; SaaS and software companies with a defined deal size; IT, cybersecurity, and managed-service firms; professional services such as finance, legal, accounting, HR, and marketing; and specialized or niche companies with a clear offer and someone to work the pipeline. It is not a fit for consumer-product or e-commerce brands that need mass-market advertising, or for teams wanting large volumes of unverified emails to blast overnight.
Where are you based, and who do you serve?+
The work is done remotely and can be delivered for businesses across the United States. Campaigns are currently focused on New Jersey, starting with residential HVAC contractors, so that is where the sharpest local market knowledge sits today.
Do you have case studies or client results I can see?+
Not yet, and we won't invent any. This is an early, founder-led service, so there are no published client results to show — which is exactly why the site shows you the standards, the record format, the process, and the pricing instead. Start on Lead Engine and judge the first list on its own merits; that is the proof that actually matters before you scale spend.
Where do the leads come from?+
Prospects are researched from free public sources, and every record ships with the source citation, a fit reason, and a verification note. Nothing is bought from a data broker and nothing is invented — if a prospect has no citation, it doesn't go into your list or get contacted.
What happens if someone asks not to be contacted?+
They're added to a suppression list immediately and never contacted again on your campaign. Opt-out handling, deduplication, and daily sending caps run as automated checks on every send rather than something a person has to remember.
Do you offer outreach or appointment setting?+
Yes — that's the upgrade ladder. Lead Engine delivers the list and scripts; Outreach Engine runs personalized outreach and follow-up for you; Appointment Engine adds reply qualification and books appointments directly on your calendar.
How is this different from buying a lead list?+
A bought list is a bulk export with no context and no accountability. Here, each prospect is matched to your ICP, enriched, scored, and delivered with a fit reason, source, and verification note — and, on the done-for-you tiers, worked with personalized outreach you approve. You're buying a qualified pipeline you can act on, not a spreadsheet of unchecked contacts.
How is this different from hiring an SDR?+
A full-time SDR carries salary, tooling, ramp time, and management overhead. This is a system you can start in weeks, scale by changing tiers, and measure against clear reporting — without hiring, onboarding, or carrying fixed headcount before you know outbound works for your market.
Who controls the outreach and the sending account?+
You do. Outreach runs from your own sending account, every message is personalized and approved by you before it sends, and you set the volume and can pause anytime. Sender reputation and deliverability depend on your domain setup and sending history, which stay in your hands — so you should confirm the email, privacy, and platform rules that apply to your market before outreach begins.
How do we start, and is there a long-term contract?+
No long-term contract and no setup fee — pricing is a flat monthly fee, month-to-month, and you can cancel anytime, so you're not locked in while you find out whether outbound works for your market. You can move between tiers as your needs change, and everything built for you is yours to keep. It often makes sense to start with the tier that fits today — often Lead Engine, to see the quality first — then move up to done-for-you outreach once it proves out. It all begins with a 15-minute strategy call to confirm fit and define your ICP before any work starts.
What do you need from me to get started?+
Three things: a clear picture of who you sell to, your approval on the messaging, and someone available to take the calls. On the outreach tiers you also provide the sending account or domain the messages go out from, so the relationship and the sender reputation stay yours. We handle the targeting, research, list building, and — on the done-for-you tiers — the outreach and follow-up. We confirm exactly what's needed for your tier on the strategy call before any work starts.
What happens on the free strategy call?+
It's a 15-minute, no-obligation call to confirm whether this is a fit and to define your ideal customer profile. We talk through who you sell to, what a good deal looks like, and which tier makes sense to start with. You also get a short written lead audit out of it — a few specific observations about your market and one clear next step — and it's yours to keep whether or not we work together. No work begins until you decide to move forward, and there's a roughly 60-second intake beforehand so the call starts with context.
Disclaimer: We guarantee the system and the work, and we report the results honestly — we do not guarantee revenue, jobs, customers, or a set number of appointments. Sales outcomes depend on your offer, your market, your follow-up, and your closing.
Stop chasing poor-fit prospects
Put right-fit prospects in front of your sales team.
Every week spent chasing poor-fit prospects is sales attention you cannot recover. Book a free 15-minute call to define your ideal customer and find the tier that fits your market. You’ll leave with a short written lead audit — a few specific observations and one next step — and it’s yours to keep whether or not we work together.
Book a Lead Strategy Call Now 60-second intake · then pick a time